Set & bake loose powder
Cloud Set & Bake Powder
A finely milled loose powder with rice powder and vitamin E. It soaks up shine, locks your concealer in place and leaves a soft matte finish that never looks cakey.
Light as air, on purpose. A finely milled powder built around three hard-working ingredients.
Full ingredients: Talc, Mica, Silica, Oryza Sativa (Rice) Starch, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Tocopheryl Acetate. May contain: Ultramarines (CI 77007), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
- Press. Tap a little powder into the lid, load the puff and press it over concealer and foundation.
- Wait. Leave it for 1 to 5 minutes where you crease or shine most. That is the bake.
- Dust. Sweep away the extra with a fluffy brush. What stays is a thin, soft matte veil.
Set or bake. To set, press on a thin layer and dust straight away. To bake, leave a thicker layer under the eyes for 1 to 5 minutes, then dust. For external use only. Avoid breathing in loose powder and keep it out of your eyes.
Orders are processed within 1 to 2 business days. Tracking is emailed the moment your order leaves the warehouse.
The 30-Day Money Back Guarantee. Wear it for 30 days. If your makeup does not stay put better than before, or the shade is not right, email us and we refund it.
Heard this before?
“I did my makeup this morning.” So where did it go by lunch?
You blend, you conceal, you leave the house looking finished. By noon your forehead is shiny, your concealer has folded into the lines under your eyes and your foundation is on your phone screen. Your makeup did not fail. It was never set. A finely milled loose powder, pressed in and left for a minute, is the step that makes everything underneath it stay.
Sound familiar?
“My makeup never lasts”
It is rarely the foundation. It is almost always the last step. Be honest, at least three of these are yours.
Shiny T-Zone
Creased Concealer
Cakey Finish
Makeup Transfer
Midday Meltdown
Visible PoresYou're allowed to want it to stay
Makeup that looks the same at 6pm as it did at 8am. That is not too much to ask.
It was never your fault
Why makeup does not last
You are not using the wrong foundation. Three ordinary things take makeup apart, and a good powder answers all of them.
Skin makes oil all day
Oil comes up through your base and breaks it down from underneath. The T-zone goes first.
Concealer moves when you do
Every blink and smile folds creamy concealer into the lines under your eyes unless something sets it.
Heavy powders pile up
Thick pressed powders sit on top of makeup. Each touch up adds a layer until the whole thing looks dry and cakey.
You did nothing wrong. You were missing the step that holds the rest in place.
The routine
Two minutes, locked in.
The last step of your makeup, and the one that makes the rest worth doing.
Rice powder + vitamin E + a fine mill
How set & bake works
Four reasons a loose powder holds makeup better than another layer of product.
1Milled extra fine
The powder is light enough to settle as a thin veil, so it sets makeup without adding a visible layer.
2Rice powder soaks up oil
It takes up shine as it appears, which is why a set face stays matte for longer.
3Baking sets the creases
Left on for a few minutes, the powder sets the concealer underneath before it has a chance to fold.
4Soft-focus finish
Silica scatters light, so pores and texture look softer through the powder.
What you do now vs. set & bake
Touch ups had their turn
Same goal, makeup that lasts the day. One approach adds layers. The other makes the first layer stay.
VS
The texture
Dense, can sit on top
Finely milled, settles thin
Under the eyes
Concealer creases by noon
Baked in place
Shine
Back every couple of hours
Rice powder keeps soaking it up
The finish
Builds up dry and cakey
Soft matte, still looks like skin
Shade choice
Usually three or four
Ten, with brighteners for baking
The tool
A thin flat sponge
A fluffy puff in every jar
Ten shades
Find your shade
To set your whole face, match your skin or go sheer. To bake and brighten under the eyes, pick a shade a step lighter than your skin.
Not sure? Translucent works on most fair to medium skin. Deeper skin looks best in a shade with color in it, so it never turns ashy.
A short list, nothing hidden
What is in the jar
A setting powder does not need much. Here is what does the work and why it is there.
One press. Shine down, makeup locked, skin still soft.
AbsorbRice Powder
A classic oil absorber. It takes up shine so your base stays matte for longer.
SoftenVitamin E
A skin conditioner that helps powdered skin feel soft instead of dry.
BlurSilica
Fine spheres that scatter light, so pores and texture look softer.
SmoothMica
A mineral that gives the powder its silky slip and keeps the finish from looking flat.
Cosmetic product. Results vary. Not intended to diagnose, treat, cure or prevent any condition.
Your two minute map
Where to press
Powder goes where makeup moves or shines. Three spots and a brush.
Bake your concealer
Press a generous layer over fresh concealer and leave it while you do your brows.
Forehead and nose
Press a thin layer where shine shows up first. Press, do not rub, so the foundation stays put.
Around the mouth and chin
A light press here stops foundation from settling into the lines when you talk and laugh.
Dust it all off
After 1 to 5 minutes, sweep a fluffy brush over everything. No powder should be left sitting on the skin.
Use less than you think. A thin layer sets better than a thick one. Results vary with skin type and the makeup underneath.
The fine print, out loud
Asked before every first order
Straight answers, starting with the shade.
To set your whole face, match your skin or go Translucent. To bake and brighten under the eyes, pick a shade a step lighter than your skin. Banana and Pink are the classic brighteners. Deeper skin should choose a shade with color in it.
Setting is a thin layer dusted off right away. Baking is a thicker layer left on for 1 to 5 minutes, usually under the eyes, then dusted off. Same jar, both jobs.
Not if you dust off the extra. The powder is finely milled, so what stays on the skin is a thin veil. If it looks heavy, you used more than you needed.
Any powder can if a thick layer is left on. Dust off the extra, and for flash photos choose a shade close to your skin tone over a white or very pale one.
Yes. Rice powder soaks up oil, so it is made for shine. On dry skin, moisturize first and keep the layer thin.
Yes. Every jar comes with a fluffy powder puff, so you can set and bake without buying a separate tool.
Email us within 30 days and we will sort it out under the money back guarantee.
For everyone who touches up at lunch
Makeup that stays where you put it
You do not need a new foundation or a heavier hand. You need the last step that holds the rest. Wear the powder for 30 days. If your makeup does not last better than before, we refund it.
Press. Wait. Dust. Then forget about it until bedtime.
Choose my shade